One of the libraries I work at is going through a 'rebranding' process. They are amalgamating with another library, and thus need a new name, logo, colour scheme etc.
So in order to get patron's opinions about the library's 'brand', the library hired an external marketing company to do a survey, and then advise them on what changes should be made.
Now, I'm all for surveys, but here are some of the questions:
"If the library was a person, who would it be? Why"
"On a scale of 1-5, how charming is the library?"
"One a scale of 1-5, how outdoorsy is the library?"
Seriously?! If the library was a person? How are you supposed to answer that?
I understand the theory behind the questions - they're just trying to find out what the atmosphere/culture etc of the library is.
I just think some of the questions were irrelevant.
"If my library was a person" - I still don't know how to answer that. How would you answer that?