Apparently I'm bad for the ecomony: The Next Marketing Challenge: Selling to Simplifiers "The mass consumption of the 1990s is fast fading in the rearview mirror. Now a growing number of people want to declutter their lives and invest in experiences rather than things. As the world economy slumps, one consumer segment will grow faster than ever: The Simplifiers. Simplifiers present a challenge to marketers. These are well-off people who value quality over quantity and who do not buy proportionately more goods as their net worth increases." There's a short summary of the full article here, and an excellent list of links to help you simplify here.